Global Tanning Products Market 2021 Worldwide Industry Analysis
The tanning products market is fragmented in nature and is expected to witness increased competition in the coming years, owing to the entry of new players in the global market. Manufacturers are focusing on product innovation and strong marketing, and distribution strategies to meet the increasing demand from consumers across the globe, thereby leading to the overall growth of the market.
Key Segments of Tanning Products Market:
The tanning products market has been segmented based on the product, ingredient, skin type, category, end-user, distribution channel, and region.
Disposable income often leads to increasing purchasing power. With the rise in disposable income, consumers are likely to spend more on luxury, athleisure, and fashion products.
The higher the disposable income, the higher is the tendency to spend more on luxury, cosmetics, and skincare products.
Drivers, Opportunities, and Restraints of Tanning Products Market:
- Growing appetite for dark skin tone, rising awareness towards skin cancer caused by harmful UV rays, rise in disposable income are significantly driving the global tanning products market
- Health risks associated with excessive use of tanning products and the growing prominence of home remedies are expected to restrain the market growth during the forecast time frame
Trends of Tanning Products Market:
- Major players operating in the tanning products market are focusing on venturing into the organic or natural tanning products
- The growing consumer awareness for natural products and the desire of the manufacturers to replace chemical, non-organic ingredients with natural variants are gaining immense attention in the global market
Key player of tanning products market-
- Avon Products, Inc.,
- Beiersdorf AG,
- Christian Dior SE,
- Clarins Group,
- Johnson & Johnson,
- Kao Corporation,
- L’Oréal S.A.,
- The Estée Lauder Companies Inc.,
- The Procter & Gamble Company, and Unilever.
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